Mistakes are expensive.  Everyone wants a model to help them avoid mistakes and repeat successes.

We want a good business model that provides a framework for success.  If the business model works and we stick with it, we will make money.

In the chain store business, we want to make good site selection decisions.  Avoid bad real estate; pay the right price for good real estate.  We want a sales forecasting model that will help us estimate the top line number to plug into our pro forma operating model for a store (which is based on our business model, of course). Continue reading →