The retail marketplace is a complex system that is constantly changing and is full of surprises. Sometimes these surprises are positive; and other times they are not! It never ceases to amaze me how many different combinations of factors lead to success and failure in chain store performance. Complexity drives statistical models crazy (as well as the people who use them). There seem to be as many exceptions as there are rules, and the best way to understand these exceptions is by listening to experts tell their stories about what happened.
AND NOW… I’m pleased to announce the unveiling of a new page in this blog:
“Site Selection Surprises – Stories from the Field”
Please click on the new page above for the rest of the story…